One thing remained the same before and after our re-design and expanded space. We have events in our shop and courtyard. We love relationships built at Idea Chíc and because of our unique building. It´s a Denver area hidden gem.
Our first time guests at our stationery shop in Denver (Glendale specifically), make many similar comments about our space. Comments include not knowing about, or often wondering what was going on in the Workshops building where Idea Chíc lives. The four story building looks like it might be apartments but there are more than 150 small business owners working here. The ground floor looks like retail storefronts. A few of us have retail hours but most do not.
Idea Chíc started in this building when we launched in 2009. Julie operated her custom wedding invitation business in this building prior to expanding and changing the business name to Idea Chíc. At the time and many of our years here, guests were by appointment even for shopping greeting cards. The reason for appointments was simple. Our business was custom stationery consultation related, making products and shipping for our eCommerce business. It is also very small. We had space upstairs, still do, so we could easily be missed. Today we have open hours because we were able to get space behind and enter construction mode during the pandemic. Now we are able to stay in-store!
One thing remained the same before and after our re-design and expanded space. We have events in our shop and courtyard. Two things! We always do lettepress demos on our 1930´s press named ¨Hazel¨. We love hosting small events! Our events are intimate because of our space and also because we love the relationships made and sustained.
Some of our gatherings are exclusive, such as our spring and fall celebrations with our Idea Chíc Card Club Members. Some are specific to a group so also invite only. Now we want to add Pop-Up events to the mix. We want to help the eComerce only maker in Colorado who sees the local market as an important channel. We can help them build closer local relationships. It is rewarding for the maker and customer seeking more meaningful purchasing.
We hope to see you at the next Idea Chíc event!